Nothing major, but a little snippet that I found amusing. Newspaper website stats are becoming increasingly important as web users from the US and Asia rely on UK news websites for fast, accurate news. Telegraph.co.uk and Guardian.co.uk have upped the game in terms of multimedia content and usability, and there’s particular rivalry between the two.
Anyone reading today’s Telegraph will have noticed the smug little statement on p2’s News Bulletin:
TCUK’s global audience increased by 116 per cent in the 12 months to September this year, with the site outperforming Times Online, Mail Online and Guardian.co.uk
It’s accompanied by an equally smug bar graph putting Telegraph with its 116% unique user growth well ahead of the Times, Mail and Guardian (trailing a mere fourth at 45% user growth).
It’s not a lie, but there’s a sneaky avoidance tactic – the newspaper website still miles ahead of the competition is, according to Press Gazette….
